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An addiction to numbers: How social metrics are destroying influencer marketing – and how they can save it

Numbers. As bloggers, influencers, or however you want to self-identify, theyโ€™re what matters – theyโ€™re what defines us. How influential we are, how popular we are, how likely we are to get work, projects, and free first class flights around the world.

And, we all hate that., deep down. Even those with the biggest numbers hate it. A constant worry that their numbers will slide the wrong way, that their latest post will flop, or that the rest of the…