The mark of creation to me, in any medium is the ability to create an environment that not only tells a story but that evokes a particular mood and transports you into it’s world. Well written music and visceral paintings have the famous ability to just that. But when incredible photography is married with a vision and it’s subject matter are draped in imaginative clothing, the same kind of other world is created.
Time after time, Free People’s editorials seem to be able to do just that by combining the incredible craftsmanship of tailoring with otherwordly environments in which their clothing seems so at home. Here are just a few of my favorite shots from Free People’s various editorial campaigns:
Source: Free People