Korean fashion has come a long way in the last few decades. The last time I went back, everyone was still in the throes of Korea’s very first K-pop wave, idolising groups like S.E.S, Fin.K.L. and H.O.T. (I guess we really like abbreviations?). The general fashion conscious Korean population (which was nearly everyone) was mostly concerned with very cookie-cutter beauty and style. Although a lot of Korean fashion is still generally influenced by rather conservative aesthetics (for a good idea of mainstream trends, just go here), the rise in subculture and, in general, variation in styles has really exploded in the recent years. Korean street fashion (which was not even really a thing before) has become just as much a source of inspiration as that of street fashion in any other major city in the world obsessed with fashion and is definitely giving Japan and Berlin a run for their money. Although the second wave of K-pop has had a lot to do with the growing diversity among fashion trends, I think another big game changer for many Koreans was the growing popularity of Seoul fashion week (founded in 2000), which has really exploded. Sol Sol, a Korean fashion blog, showcases some of the best looks from Korean fashion week and korean street fashion in general. So if you are looking for some Saturday inspiration, look no further. I’ve got you covered.

Photography: Sol Sol

Don’t forget to check out the podcasts & sign up for LFB’s conscious living challenge.

Stay conscious, Rae


Rae Tilly

Rae the EIC of LFB and YEOJA Magazine. She is also a photographer and social media influencer.


  • These are great! I actually really like what the guys are wearing, I’d wear some of that myself!

    • rae

      Haha, yeah korean guys are super stylish!

  • Wow they’re so creative! I think people from europe should be braver in general when it comes to fashion.



    • rae

      I love european fashion, esp. the fashion in berlin, but I agree, it cold be more adventurous.

  • Kati

    Unglaublich, wie gut die Leute immer zusammenpassen!


    • rae

      Finde ich auch, Kati!

  • these are great! and oh my goodness – i was just getting to know all thing korean by getting into korean music around that time when HOT was really popular :) oy that was ages ago!

    • rae

      Oh god yeah I used to be into Kpop back then. Although, I think it was just more of a phase and me trying to get closer to my korean roots since I am adopted. Now I really am not into that kind of music at all!

  • Júdith Lu Kovács

    Ich liebe den koreanischen Streetstyle, so wie ich so ziemlich alles from Korea liebe, bis auf Musik. Besonders das Mädchen, welches auch in deiner Navbar vertreten ist, ist wunderschön.

    • rae

      Ich find koreanischen Streetstyle auch total super. Und ja ich bin auch nicht die größte fan von Kpop – es interessiert mic einfach nicht. Und was meinst du mit dem Mädchen in der Navbar? Welches Bild?

      • Júdith Lu Kovács

        Das Mädchen mit der beigen Hose und der dunkelblauen Jeansjacke – das 4te Bild in diesem Post :)

        • rae

          total! Sie ist wunderbar hübsch!

  • those korean street fashion are really cool. But not natural. I think you need to see this: https://www.menz-fashion.com/mens-easy-and-natural-look-in-street-style/.
    Hope it could be helpful for you.

  • Korean Streetstyle is just the best! Love the attitude too. In my opinion the best of fashion is in Japan and Korea. Personal style is taken to another level there. If you are familiar with Japan and Korea’s fashion you can easily tell how much big brands get inspired from them.

    Aurelie | http://www.surface85.com