Aesthetics ground both the work I do as an interaction designer and photographer. Which basically means that I have an unhealthy appreciation for anything beautiful, be it architecture, photography, packaging, interior design, nature, etc. So you can imagine that I get excited about a lot of stuff most people look straight past. Which, I would like to think of as a positive trait. However, You can also imagine that I’m that annoying friend that will stop dead in her tracks no matter where she is when something catches her eye. Sorry (but not sorry.)

Last week, while I was browsing the American Urban outfitters sight, after learning that they carry a pretty decent range of Korean beauty products, something caught my eye. Of course the packaging for most of these products are top notch. But what I found really inspiring, was how the product photographer choose to display the actual product itself, by stripping away the packaging. The result is something structured but disorderly, and entirely beautiful. - Makeup as art from Urban Outfitters - Makeup as art from Urban Outfitters - Makeup as art from Urban Outfitters - Makeup as art from Urban Outfitters - Makeup as art from Urban Outfitters

source: urban outfitters USA

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Stay conscious, Rae

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Rae Tilly

Rae the EIC of LFB and YEOJA Magazine. She is also a photographer and social media influencer.


  • I love browsing Urban Outfitter’s beauty section for this exact same reason! Their product photos are incredibly inspirational <3

    • rae

      Glad you find it as inspiring as I do, Kailey!

  • love perfectly captured photos like these…

    kisses from dubai ♥

    • rae

      Glad you enjoyed!

  • Beautiful and such an original way to display the products, I really love these photos!

    Bisous, Charlie.

    • rae

      So happy you liked them, Charlie!

  • I love seeing products displayed like this, but at the same time I cringe wondering what exactly happens to them after the shoot. It makes me so happy but hurts at the same time haha!

    • rae

      I definitely hear what you are saying, and at the end of the day, they are product photos, not part of an instillation art piece, so yes the wasteful aspect cannot be denied and is definitely a bummer. But who knows, maybe they somehow re-purposed the products and just took them home themselves after the shoot. I know I would have, especially since these are all pretty great products!

      • I hear ya! If I were someone working on that shoot I think I would be one of the people gleefully leaving with a bag full of new products haha (with permission of course!)

  • I usually see makeup done like this in magazines, I always wondered who got to do that haha! But yeah I agree with Tiffany on it being sad that it’s probably just all thrown out afterwards.

    • rae

      That is a good point, magazines do often get creative as well with their product photography, which I think has a bit more standing when it comes to wastefulness since the shots also double as artwork, and here these are just product shots – still I think it’s really great to see photographers being innovative and creative, as product photography can get pretty monotonous I am sure. Still, I definitely agree that the wasteful aspect is a bummer.

  • Looking at makeup in this form, crushed and moved, there’s almost a kind of calming madness to it. Beautiful to look at, but I’d freak out if it was right with me! hahaha

    xx Bash | Bash Says Hey | bloglovin’

    • rae

      I definitely agree with you, Bash. I would probably cringe a bit myself thinking about the fact that it’s not only a bit wasteful but money down the drain! Still, the photos themselves came out beautifully I think.

  • This is kind of what was one of the main inspirations for my overall blog theme and name – I really love those distorted shots of beauty products! And did you know that we now have an official Missha (online) store in Germany? Korean beauty slowly creeps into European waters :)

    • rae

      Oh wow, that is actually really exciting. I would be more happy though, if someone would just open a korean makeup store here in Berlin full of The Face Shop, Tony Moly, Lioele, Etude House and more.

  • Millie Rose

    beautifully displayed products, reminds me of the lush photography :) x x

    • rae

      Ah, I haven’t really ever paid too close of attention to Lush’s photography, as I go in store to buy my products, rather than buy online, but I will be paying closer attention to it now!

  • Those product shots are truly beautiful.

    • rae

      Glad that you enjoyed the photos!

  • mariel

    it really does look interesting and totally stands out from the majority of beauty/makeup it, thanks for sharing this :) <3

    • rae

      No problem, Mariel! Glad you enjoyed the post!

  • Wow, amazing! Love your blog :)

    • rae

      Glad you like LFB, Jeffrey!

  • Ahhh this always freaks me out when I see it in the magazines haha. Beautiful shots though!


    • rae

      lol I can imagine freaking out a bit especially with magazine shots where the products are probably 10 times as expensive!

  • I have never seen anything like this before it looks incredible xx

    • rae

      Glad you enjoyed the post, Jessica!

  • Amy

    Wow, these are gorgeous photos! I love how different they are ♥
    Amy xx

    Little Moon Dragon

    • rae

      Glad you liked them, Amy!

  • You’re right these pictures are so lovely! I adore seeing makeup spread out and broken down like this.

    • rae

      I couldn’t agree more.

  • Ah yes, these are amazing. I especially love the broken palettes of blusher or whatever it is – make-up is not really something I know much about… eeek

    • rae

      To be honest, neither do I. I am actually pretty terrible with makeup. I just kind of do the same one look every day. I’m hopeless when it comes to trying to follow a tutorial and re-create a look.

  • It is an amazingly unique way to attract attention!

    It would be great if you could pop over to my blog and maybe leave a comment :)


    • rae

      I’ll take a look, Sarah. Have a nice day :)

  • I always love to see make-up palettes that have been taken apart, dripping varnishes and cut up lipsticks! Probably because I’d never dare to do this myself in real life :)

    • rae

      I wouldn’t dare either! It would be money down the drain if I were to do it for any other purpose than an art piece.

  • I agree I really like the way it’s displayed here. The colors are truly beautiful. Also – there is nothing wrong with appreciating the beauty around you whether others see it or not.


    • rae

      I agree. I think that is what I love about creative types. We really tend to appreciate tiny wonders that most people don’t even think to stop and look at.

  • Jillian Goltzman

    I love the way you captured this. So pretty, Rae!

    Xo Jillian

    • rae

      Not my photos but yes, the art directors are UO are doing some great things!

  • I love love love it when I see stuff like this in photographs/product images. There’s something so oddly charming about seeing deconstructed makeup without the packaging, especially with powder products. I love seeing how some of the edges are still so clean, but everything else is broken up.

    becky ♡ star violet

    • rae

      Oh definitely I agree entirely.

  • This is so cool! Please keep being that friend. We should try and see beauty in things around us more often.

    xx Izzy | Qthee

    • rae

      Thanks, so much, Izzy!

  • Becky Hughff

    These photos are so beautiful! Completely different way of seeing makeup!