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An addiction to numbers: How social metrics are destroying influencer marketing – and how they can save it

Numbers. As bloggers, influencers, or however you want to self-identify, they’re what matters – they’re what defines us. How influential we are, how popular we are, how likely we are to get work, projects, and free first class flights around the world.

And, we all hate that., deep down. Even those with the biggest numbers hate it. A constant worry that their numbers will slide the wrong way, that their latest post will flop, or that the rest of the…

Heartboxing

It’s pretty large – about a metre long, a foot deep and made of transparent plastic. If I wanted to, I…

YOLO is a Lie

Why this generation claims that the climax of one’s lifetime has to be experienced during adolescence is still a mystery to…