Recently, I have been on quite the drugstore makeup kick, as it allows me to “splurge” a little without even paying more than 20 euros. I admit to developing a bit of a drugstore eyeshadow dependency as of late, which I am currently working on curbing, as I definitely have just about all the eyeshadow quads in all the colors I could ever want.
My new-found love for cheaper makeup alternatives, however is definitely here to stay – especially when you find brands that do not break the bank, only use natural ingredients, carry a large assortment of vegan products, and take the environment into consideration.
dm, one of Germany’s drugstore chains, carries an in-house brand of beauty products called Alverde. Founded in 1989, Alverde carries both makeup, bath and body products, toothpaste, and baby products. Made up of plant-based ingredients, Alverde’s products are free from synthetic material or preservatives. And the best part? The majority of them are cruelty free. Alverde is also a member of the True Friends of Natural and Organic Cosmetics. (read more here). Hats off to dm for creating a makeup line that is both cheap and adheres to a conscious lifestyle. Just goes to show that if a multi-million dollar corporation like dm can do it, there really ain’t any excuse for bad practices from other companies!
I haven’t tested out their whole range, but I am in love with their lipsticks, eyeshadows and powder. If you are living in Germany, Austria, or or any of the neighboring eastern European countries, definitely take a look at Alverde if you haven’t done so already.
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