There is a special sweet spot where a company has grown to be quite successful but still has it’s roots in its inception, staying true to what it means to be a smaller, local brand. Kauf Dich Glücklich is a series of concept stores created by Andrea Dahmen and Christoph Munier.

Part shop (they offer men’s and women’s clothing, beauty items, accessories and homeware) part waffle cafe and 100% perfectly curated, Kauf Dich Glücklich began in 2002 as a Waffle Cafe located on Oderberger Straße in Berlin and offered vintage furniture for sale. In 2002, cross-selling was more of a novelty than a regular practice for most commercial enterprises, but Kauf Dich Glücklich was onto something good. Although over time the concept changed from selling furniture to selling clothing and other items, the cafe/shop combo is still going strong, highlighting the authenticity of Andrea’s and Christoph’s original concept.

Kauf Dich Glücklich has now grown from a waffle cafe selling vintage furniture to 17 stores, a cafe, and an online shop with merchandise from Scandinavian and French labels as well as local Berlin brands. Their 17 stores can be found in Bremen, Düsseldorf, Frankfurt, Hamburg, Hannover, Köln, München, Münster, Nürnberg, Stuttgart Wien and Berlin of course.

At the end of July this year on the 29th, Kauf Dich Glücklich will be celebrating their 15 Year Anniversary in Hof der Gerichtstrasse 23 Berlin where Kauf Dich Glücklich’s head office and Outlet can be found. The event includes a flea market featuring Berlin bloggers and influencers (Including yours truly! So stop by, say hi, and by my clothes!), food and drink, an open air, pool, and after party. The event itself is free and open to all who wish to come by and celebrate!

Who?: Kauf Dich Glücklich
What?: Kauf Dich Glücklich’s 15 year Celebration
Where?: Gerichtstraße 23 Hof 5 / in the back to the left (for the after party – Anita Berber – Pankstrasse 17/Pankeweg/Alte Fabrik
When?: 29 of July starting at 1 pm! Flea Market 1pm-6pm, Open Air 6pm-10pm

After party details:
Who?: Kauf Dich Glücklich
What?: Kauf Dich Glücklich’s 15 year party at Anita Berber
Where?:  Anita Berber – Pankstrasse 17/Pankeweg/Alte Fabrik
When?: 29 of July starting at 10 pm!

Rae Tilly

Rae the EIC of LFB and YEOJA Magazine. She is also a photographer and social media influencer.